TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

out-of-home advertising [1 record]

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Alphabetical list of terms

Record 1 2019-04-04

English

Subject field(s)
  • Advertising
CONT

Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. … The most commonly known type of outdoor advertising is the billboard. Common forms of outdoor advertising today fall into three categories: billboard advertising[,] street furniture[, and] transit [advertising.] Advertising seems to follow consumers wherever they go – in supermarket shopping carts, in sports arenas, and in health clubs.

PHR

digital outdoor advertising

PHR

digital out-of-home advertising

French

Domaine(s)
  • Publicité
DEF

[...] forme de communication publicitaire située sur la voie publique.

PHR

publicité extérieure numérique

Spanish

Campo(s) temático(s)
  • Publicidad
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